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Herb Houze Winchester Repeating Arms Company


Although the name Winchester is known worldwide and is still used generically for its rifles and shotguns, a comprehensive history of the company has never been published. Herbert G. Houze, the former curator of the Winchester Arms Museum, has written a complete account of the Winchester Repeating Arms Company's development from the founding of its predecessor, the New Haven Arms Company in 1856, to the sale of the firm by Olin Corporation in 1981.<p>


Using corporate records and other sources that have come to light during the last decade, Houze reconstructs many aspects of the Winchester Company's history unknown to previous researchers. As a result, a new and far more complete picture of the firm's complex development is presented. Many commonly held beliefs about Winchester's growth and operations, such as the orderly corporate succession from the New Haven Arms Company to the Winchester Repeating Arms Company or the reasons for its financial collapse in 1930, are dispelled. In addition, seven new models of Winchester firearms are identified and fully described. Houze also sheds new light on the development of more familiar models and the men who designed them. The entire spectrum of the Winchester Repeating Arms Company's history, its successes, as well as its failures, is presented here for the first time.

1476.2 RUR

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Majken Schultz Taking Brand Initiative. How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding


Taking Brand Initiative offers a revolutionary approach to corporate branding that looks beyond the marketing value of brands company-to-customer and the HR significance of brands company-to-employee. It places the management of brands at the senior level of management as it radiates throughout the organization. In this groundbreaking book, international branding thought leaders, Mary Jo Hatch and Make Schultz explain how a company's brand is just as important to ÒoutsidersÓÑpoliticians, suppliers, and analysts as it is to company insiders. They show how only the corporate brand can integrate all the company's staff functions and provide a vision for competition and globalization.

2654.06 RUR

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Linda Carlson Company Towns of the Pacific Northwest


�Company town.� The words evoke images of rough-and-tumble loggers and gritty miners, of dreary shacks in isolated villages, of wages paid in scrip good only at price-gouging company stores of paternalistic employers. But these stereotypes are outdated, especially for those company towns that flourished well into the twentieth century. This new edition updates the status of the surviving towns and how they have changed in the fifteen years since the original edition, and what new life has been created on the sites of the ones that were razed. In the preface, Linda Carlson reflects on how wonderful it has been to meet people who lived in these towns, or had parents who did, and to hear about their memorable experiences.

1842.49 RUR

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The Anarchy. The Relentless Rise of the East India Company


In August 1765 the East India Company defeated the young Mughal emperor and forced him to establish a new administration in his richest provinces. Run by English merchants who collected taxes using a ruthless private army, this new regime saw the East India Company transform itself from an international trading corporation into something much more unusual: an aggressive colonial power in the guise of a multinational business. William Dalrymple tells the remarkable story of the East India Company as it has never been told before, unfolding a timely cautionary tale of the first global corporate power.

988 RUR

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George Muzea The Vital Few vs. the Trivial Many. Invest with the Insiders, Not the Masses


Filled with in-depth insight and expert advice, The Vital Few vs. The Trivial Many will open your eyes to a new way of looking at the investment world, especially the stock market. You'll discover how to look past media hype to discern what the Vital Few or corporate insiders—those who know their companies best—are doing. By explaining which information is accurate and valuable, as opposed to that which is misleading and financially hazardous, investment professional George Muzea will show you how to successfully and intelligently evaluate the stock market and find valuable gems that have yet to be discovered by the masses.

2137.87 RUR

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Michael Shirley From Congregation Town to Industrial City


In 1835, Winston and Salem was a well-ordered, bucolic, and attractive North Carolina town. A visitor could walk up Main Street from the village square and get a sense of the quiet Moravian community that had settled here. Yet, over the next half-century, this idyllic village was to experience dramatic changes. The Industrial Revolution calls forth images of great factories, mills, and machinery; yet, the character of the Industrial Revolution went beyond mere changes in modes of production. It meant the radical transformation of economic, social, and political institutions, and the emergence of a new mindset that brought about new ways of thinking and acting. Here is the illuminating story of Winston-Salem, a community of artisans and small farmers united, as members of a religious congregation, by a single vision of life. Transformed in just a few decades from an agricultural region into the home of the smokestacks and office towers of the R.J. Reynolds Tobacco Company and the Wachovia Bank and Trust Company, the Moravian community at Salem offers an illuminating illustration of the changes that swept Southern society in the nineteenth century and the concomitant development in these communities of a new ethos. Providing a rich wealth of information about the Winston-Salem community specifically, From Congregation Town to Industrial City also significantly broadens our understanding of how wholesale changes in the nineteenth century South redefined the meaning and experience of community. For, by the end of the century, community had gained an entirely new meaning, namely as a forum in which competing individuals pursued private opportunities and interests.

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